Education

Webinar On-Demand: Must We CTV? (EMEA Edition)

Why digital marketers can't afford to ignore the big screen

Description

Today’s media consumption is more fragmented than ever and the role of media is changing, television included. Linear TV and digital meet to offer a more practical, affordable, and effective advertising solution: Connected TV. Learn how you can reach more customers by extending your messages to the big screen.

Watch the webinar to understand:

  • Why you should consider CTV in your marketing strategy
  • How CTV complement other channels
  • Which role CTV can play and how to measure its effectiveness
  • Tips and best practices

Hosted by:

  • Bryan Melmed, VP, Insights, VDX.tv
  • Nasya Okofu-Newman, Client Director – Media Domain, Kantar

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