Case Study

Unilever

Interactive video experiences increase awareness around Unilever’s new deodorant, Axe Ice Chill.
Unilever

Results

97%
of all campaign impressions were delivered to unique audiences
11s
Average time spent (38% higher than benchmarks)
5%
Engagement Rate (2.5X higher than benchmarks)
97%
of all campaign impressions were delivered to unique audiences
11s
Average time spent (38% higher than benchmarks)
5%
Engagement Rate (2.5X higher than benchmarks)
97%
of all campaign impressions were delivered to unique audiences
11s
Average time spent (38% higher than benchmarks)
97%
of all campaign impressions were delivered to unique audiences

Overview

Unilever wanted to run an innovative and creative video campaign to boost awareness around new deodorant fragrance, Axe Ice Chill.

The goal was to deliver a rich interactive experience that would provide both sensorial and educational product information.

Campaign details

Unilever and media agency PHD worked with VDX.tv to deliver multi-frame VDX units across desktop, mobile and instream, and target only the users most likely to be interested in the product. To generate greater awareness and reach new consumers, a suppression list was implemented against consumers who had already engaged with the unit.

A CPV (Cost per View) pricing model guaranteed 100% viewability, ensuring the brand message was in view for a longer amount of time to create maximum impact.

VDX Features

Comparison slider
Comparison slider - Users were able to learn about product highlights and features by interacting with a slider within the unit

Axe Gallery
Gallery - Showcased different fragrances available, alongside short descriptions and individual CTA buttons

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