Case Study
Unilever
Interactive video experiences increase awareness around Unilever’s new deodorant, Axe Ice Chill.
Results
97%
of all campaign impressions were delivered to unique audiences
11s
Average time spent (38% higher than benchmarks)
5%
Engagement Rate (2.5X higher than benchmarks)
97%
of all campaign impressions were delivered to unique audiences
11s
Average time spent (38% higher than benchmarks)
5%
Engagement Rate (2.5X higher than benchmarks)
97%
of all campaign impressions were delivered to unique audiences
11s
Average time spent (38% higher than benchmarks)
97%
of all campaign impressions were delivered to unique audiences
Overview
Unilever wanted to run an innovative and creative video campaign to boost awareness around new deodorant fragrance, Axe Ice Chill.
The goal was to deliver a rich interactive experience that would provide both sensorial and educational product information.
Campaign details
Unilever and media agency PHD worked with VDX.tv to deliver multi-frame VDX units across desktop, mobile and instream, and target only the users most likely to be interested in the product. To generate greater awareness and reach new consumers, a suppression list was implemented against consumers who had already engaged with the unit.
A CPV (Cost per View) pricing model guaranteed 100% viewability, ensuring the brand message was in view for a longer amount of time to create maximum impact.
VDX Features
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