Jägermeister

Overview

Jägermeister is a German alcohol brand known globally for its unique flavour profile. The brand was looking for a new way to showcase the latest “Be the Meister” TV commercial and also drive consumers to their website to view their Jägermeister cocktails and Jägermeister online apparel sales. Jägermeister and their media agency, Intimedia, partnered with VDX.tv because of its unique ability to engage with Jägermeister’s audience through customized and interactive video experiences.

Campaign Details

Driving awareness through multiple interactive tabs

The campaign ‘Be the Meister’ launched by Jägermeister was created to reach a community of brand enthusiasts, defined through profiles such as Passion, Authenticity, Krafters, Shot Takers that Meisters either aspire to be or identify themselves as.

In order to reach and expand the Meister community, a video-driven campaign was delivered across desktop, mobile, and instream. The use of the VDX multi tab unit provided additional opportunities for consumers to interact and deepen their relationship with the brand. The first tab, “Fashion Meister,” featured an interactive product gallery split by apparel category. Users could navigate the different merchandise options and a CTA brought them directly to the Meister Market e-commerce platform. In the second tab, “Cocktail Meister”, “hot spots” were placed that, once clicked, triggered specific tips for creating the perfect cocktail. Additionally, a CTA invited users to click and go to the website to discover more.

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