Case Study

Mazda

VDX content integration with Motor Trend delivers high engagement and increased vehicle awareness for Mazda.
Mazda

Results

The campaign eclipsed VDX.tv’s benchmarks, delivering higher consumer engagement rates, time spent in-unit and clicks to Mazda’s website. Higher consumer engagement helped achieve a significant lift in brand and vehicle awareness, amongst respondents aged 18-49 and planning an auto purchase in the next year.

2.57%
Engagement Rate
32s
Average Time Spent
8.04%
Click-through Rate
2.57%
Engagement Rate
32s
Average Time Spent
8.04%
Click-through Rate
2.57%
Engagement Rate
32s
Average Time Spent
2.57%
Engagement Rate

Objective

In a highly competitive and saturated automotive market, Mazda is constantly on the lookout for new and innovative offerings to showcase Mazda vehicles in a manner that engages buyers. Mazda partnered with VDX.tv to drive brand awareness in market, for the CX-5.

Solution

Mazda collaborated with VDX.tv to build a campaign that unified creative content with desired performance, ensuring consumers could establish familiarity with the Mazda brand in an immersive way. Leveraging a partnership with Motor Trend, VDX.tv was able to integrate auto-specific content into an immersive, highly engaging, video-driven experience (VDX).

The Mazda CX-5 campaign, which promoted the model’s innovation and design, used credible and unbiased content from Motor Trend Group, including Chief Designer Gives Us A Walkaround of the 2017 Mazda CX-5, and 6 Things To Know About the 2017 Mazda CX-5.

Mazda Charts

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