3 Tips to Ace Your Back-to-School Video Advertising Campaign

After enduring a long period of remote learning over the past year, many families and students are preparing to return to in-person learning. And with that, consumers are planning to spend record amounts this fall, especially in the categories of electronics, clothing and shoes. While they are feeling more comfortable shopping in-store this season, online sales will remain a driving force for retailers, due to the ease and convenience that shoppers have become accustomed to.