“Why Brands Need A Digital Presence During Ramadan (And How To Plan Ahead)”
Download our guide to learn how you can:
- Understand Your Consumer’s Behavior
- Identify Your Ramadan Audience
- Reach Your Audience With the Power of Interactive Digital Video
- Unlock Your Media Plan
Ramadan is typically a month when friends, families and communities come together, but this year’s Ramadan season is a bit different. With restrictions on large gatherings, social distancing mandates in place, and most consumers working or studying from home, the usual traditions and practices associated with observing the holy month have been upended. In place of in-person gatherings, many consumers will be turning to content and entertainment on their Connected TV (CTV) and Over-the-Top (OTT) devices at home – a trend that advertisers should take note of! The shifts in consumer behavior this Ramadan season mean that it’s more important than ever for brands and advertisers to maintain a digital presence, in order to reach audiences wherever they are, and on whichever device they are using.
At VDX.tv, our goal is to help you connect with your most relevant audiences in meaningful ways across all screens, from the big screen at home, to desktop and mobile devices. We’ve put together a guide to help you understand the digital consumption trends that will define this Ramadan season and how to best leverage the power of interactive video across, CTV, desktop and mobile to drive more effective advertising.
For more information on how VDX.tv can help you plan your Ramadan video advertising campaigns, please email sales@vdx.tv or contact us here.
